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Take it or leave it: using regulatory fit theory to understand reward redemption in channel reward programs.

- Keeling, Debbie Isobel, Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin

Analyzing factorial designs using PLS: application in an online complaining context.

- Streukens, Sandra, Wetzels, Martin, Daryanto, Ahmad, de Ruyter, Ko

Getting a discount or sharing the cost: the influence of regulatory fit on consumer response to service pricing schemes.

- Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting.

- Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin, Patterson, Paul G.

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